Under permanent construction

I am now a year and a half into launching a gallery in the Roma Norte neighborhood of Mexico City, and the truth is, it isn’t any less of a launch today than it was in November of 2014.

Each day I wake up and sell more words of advice to the start-up bros (mostly about getting money though sometimes about how capitalism works). Because this is how I eat. And then I go to the gallery. Each night I lay in bed and think, “Okay, but what the fuck is a start-up, and for how long do I want to belong to one?”

I mean, I’m pretty sure I’m the mutt in this relationship, and I have mixed feelings about my master. Being a start-up bro, especially as a chick, is sexy and exciting and terrifying and tiring. That’s it, really. Oh, plus I’m simultaneously 1) over-saturated in social networks and 2) desperately seeking the kinds of social networks that will ensure attendance at all that I/we do.

In short: I can’t yet figure out how to attract bodies to events in 2016. I mean, sometimes I can. But sometimes I can’t. And I’m not seeing the patterns. If you know anything that I don’t, I’ll be collecting advice here until you stop turning up. That’s why all of the above just came into being, de hecho.

Cheers, D