Design has sadly become just a function of the business. Or perhaps it was always the need for upselling unsold stock to customers that fueled creativity and invention. Due to weak design culture, we are sinking again in useless products and harmful experiences, risking to give up on our privacy, serendipity, and eventually our freedom to express ourselves. Here is why.

Bournemouth: a telescope is useless today, Photo by Chris Downer under CC License
Bournemouth: a telescope is useless today, Photo by Chris Downer under CC License
Bournemouth: a telescope is useless today — © Copyright Chris Downer

To design was always a pure, creative act.

Sorry, it was never. You may have been mistaking it with Art. …


Designers must be better trained in identifying business areas in which design can definitely help solve future problems. Design thinking and new design practices can be used for a number of good and bad reasons. While a broader definition of design is now en vogue, a newer, more specialized meaning is increasingly accepted — and it’s going to last for awhile.

Design for (Real) Change

You may want to solve big problems with your newly designed shelter or lamp for the displaced populations in Africa or the Middle East. You have sketched a backpack for refugees that is also biodegradable. You want to solve…


Photo by Min Wei

It’s now clear that designers and entrepreneurs need a new code of conduct, an ethical guide able to work as a reference for the development of new products and services and to integrate more human-centered design practices into their workflows. While the tech world is trying to escape the blame of a growing number of customers on privacy and screen addiction issues, the design community is becoming more fragmented and opinionated about these topics. The distinction between good and bad designers is becoming clearer and clearer.

Attention Economy — Attention Trust

Some articles written more than ten years ago started to cite an upcoming economics…


Our society has blurred the boundaries between individuals and businesses. Designers, gatekeepers of users’ needs and desires, are increasingly challenged with business briefs and constraints. Many of the designers and entrepreneurs I meet and interview are concerned about keeping their career positions or businesses alive and thriving, while social responsibility and authentic user-centered practices are left behind or completely disregarded.

Designers are designing a world that is business-centered without knowing it.

In the past few years, design and startup culture have changed the rules of economics, reshaping various aspects of our lives. Creative and business people started to have a huge impact on our globalized society. However, not many of the…


ChotuKool cooler

After several years in the design industry I lost some memory on the reasons I wanted to become a designer, make things and deliver innovative products. Recollecting my thoughts and having had the time to re-compose my last ten years of professional adventures, a clearer picture slowly came up again.

Asking WHY we design and mass produce hardware and software is still a tough question to answer. …

Florentin Hortopan

Florentin is a redeemed designer who writes about real humans in a hyper-designed world - frugal solutions for a different kind of future.

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