Mint’s Original Marketing Game Plan By Noah Kagan

Personal finance is boring and tedious at best. Mint, a personal finance software service solved a real problem for people. And it Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years. Mint was officially launched in September 2007. In November 2009, Intuit bought Mint for $170 million.

What propelled Mint to millions of users was a strong product and a strong marketing strategy.

Here’s the original marketing plan created by Noah Kagan of AppSumo for Aaron Patzer of It has everything from launch strategy, goals, to future objectives, etc.

A Great source for anyone wanting to launch a business and that needs a template for a marketing plan.

Here’s the full detailed marketing plan document.