Paola Prieto
Sep 9, 2018 · 2 min read

We firmly believe that together we can successfully bridge the gender gap in the entrepreneurial ecosystem. So, we have crafted an effective guide for the female entrepreneur, condensing the necessary steps to turn your idea into a sustainable, scalable and validated business model into a 7- chapter journey.

By using the innovative tools, tips and activities provided in these seven chapters, someone with little to no-experience in the business world should be able to turn a groundbreaking idea into a reality.

Chapter one: Ideation.

Here is all about finding your purpose and digging deep into why you want to enter the entrepreneurial ecosystem.

Chapter two: Value proposition building.

As a business it is important to differentiate yourself from the competition and offer a unique take on your idea.

Chapter three: Prototyping

This part is all hands-on deck on turning your idea into a reality. Here we do not strive towards perfection but simply build the first version of your product/service.

Chapter four: Marketing/storytelling

Now that you have your product it is time to hear your story. We want your product or service to be a Lovemark and not a simple brand.

Chapter five: Investor’s pitch deck

Probably the most important stage of developing your venture is finding a smart way to attract your investors. Don’t worry! We got your back with useful tips on how to present your idea.

Chapter seven: Launch!

You’ve made it far and it is time to take the leap of faith. Execution is fundamental, and we have the necessary project management tools to help you during this very important stage.

Business model validated:

Take a deep breath and reflect on everything you did to be here. Pretty impressive, huh? Congratulations! You just validated your business model. Now what? Read these tips on how to scale and increase your impact.

Want to take the risk?

Purchase Athena: an entrepreneurship toolkit for the aspiring female founder for $9.99. Request here.

About the author:

Paola Prieto is a social entrepreneur hoping to tackle the issue of gender inequality in the entrepreneurial ecosystem and increase the visibility of female founders. She’s currently developing a 12-week pre-acceleration program based on this ebook.

Contact: paola.prieto-valles@watson.is.

Paola Prieto

Written by

23. Lawyer. Social entrepreneur, Youth Ambassador de Venezuela, YLAI fellow.

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