This is an excerpt of the speech I had the opportunity to have at the last Amazon AWS Summit in Milano, during the Machine Learning session.

In Condé Nast Italy, we have wondered many times how to improve people’s browsing experience on our websites.

How can we use the growing AI tools to provide an experience based not only on captivating visual effects but providing content with a better possibility of being read?


To try to achieve answers to the above questions, we reviewed our website’s traffic and identified 4 macro-areas:

  1. Behaviors: understand the user’s behaviors on our websites, to better understand what users look like to read, how they move from an article to another. …

Paolo Genta

Senior Engineering at Condé Nast Italy. Love scouting new technologies, opportunities and countries around the world.

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