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Woman Christmas shopping
Woman Christmas shopping

It’s only October and yet the ‘C’ word is already starting to be thrown around. Yes, I mean Christmas, and if you feel like you need some little helpers to reach customers across Search, Shopping, and Maps then look no further than Google’s Holiday Tools & Resources hub.

The majority of Christmas shopping is now done online so appearing in search engines and Google Shopping is as important as ever. …


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Why do Facebook ads work and why are they such an alluring option for businesses and digital marketers alike? We look at a number of sources to pin down reasons why Facebook ads work.

What makes Facebook ads effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. As with any type of advertising, it takes iteration and experimentation to succeed with Facebook ads. (blog.hubspot.com)

Facebook Ads work by targeting a group of Facebook users that all share similar characteristics and placing your ad on these users’ News Feeds or right-hand column. There are eight different ad formats you can choose from, each catering to the specific goals you might want your ad to…


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The world is currently going through a revolution of change all caused by a series of unfortunate decisions. …

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