The world is currently going through a revolution of change all caused by a series of unfortunate decisions. First it was Britain leaving the European Union; next came the USA putting a real estate tycoon, who hasn’t seemed to master communicating in 240 characters, in charge as their leader. Then the coronavirus hits, lunging the world into chaos and forcing us to find new ways of working. Now, we have the unfortunate death of George Floyd — yet another black casualty on what is undoubtedly a long line of victims—highlighting the institutionalised racism present in America’s police forces even in this day in age.
You might be wondering what’s next?
Britain will recover from Brexit and may even re-join the Union one day. A new US President will get elected. COVID-19 will die out, or we will become immune either naturally or through vaccinations. And racism, well, one can only hope that things will get better. They have to. After all that has gone on in recent times we need to learn from our mistakes and become better human beings.
One situation where we won’t get a second chance, however, is with our own planet.
If coronavirus lockdown has taught us anything, it’s that we don’t need to commute so much and we don’t need to consume so much.
It’s strange saying this as the owner of a marketing consultancy that is geared around advertising to people so they buy more stuff, but there is also a corporate social responsibility we have to look after our planet.
That’s why at Paparico we are becoming more conscious of the clients we work with and their attitude towards environmental sustainability. We want to work with other businesses like Long Man Brewery who are: environmentally sustainable; actively trying to be more sustainable; or looking to become sustainable.
We recently launched our commitment to a more sustainable future, highlighting our goals and initiatives on minimising our own impact on the environment such as:
- Cotton business cards are made from 100% recycled T-shirt offcuts
- Videoconferencing as much as possible
- Using renewable energy
- Carbon Neutral Certified and Rainforest Alliance Certified tea
- Paperless office
- Remote working
- Public transport and hybrid/electric vehicles
At the same time we also announced our partnership with Elberry Sustainable Consulting — with qualifications from IEMA and Cambridge Institute of Sustainability Leadership (CISL) — they are well placed to deliver long-term value for the planet and your business.
On World Environment Day and beyond, together Paparico and Elberry are looking to help businesses become more responsible and sustainable. If you care about the planet as much as we do, it’s a fun and rewarding challenge to undertake.
A lot of people have a lot of time on their hands right now, planning for when we get out of the coronavirus lockdown we find ourselves in. If those plans don’t include sustainability you must ask yourself if they should.
If you need help on where to start it’s simple — get in touch.