Lisa Mullis – Medium

Lisa Mullis

Lisa Mullis

How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death

With a bazillion ways to get in front of customers these days and constantly evolving technology, it’s pretty easy to feel overwhelmed by…

Sep 20, 2019

How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death

Sep 20, 2019

Lisa Mullis

Building your tower of power and peace

The Jenga-like approach to managing self-imposed pressures in your business

Jul 22, 2019

Building your tower of power and peace

Jul 22, 2019

Lisa Mullis
in
The Startup

The Many Blessings of a Mediocre Launch

When it comes to launches, you often hear about the 6- and 7-figure ones, the ones that are equal parts glamorous and grueling and…

Jul 3, 2019

The Many Blessings of a Mediocre Launch

Jul 3, 2019

Lisa Mullis

Win the Hearts of Your Audience With This Simple Copywriting Formula

During coffee one morning with two friends, each of them shared their struggles to secure funding and support for their projects. One…

Jun 13, 2019

Win the Hearts of Your Audience With This Simple Copywriting Formula

Jun 13, 2019

Lisa Mullis
in
The Startup

Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales

Imagine you’re looking to sign up for a new coaching service. Of the ones you’re considering, you read this program description:

May 30, 2019

Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales

May 30, 2019

Lisa Mullis

Five ways to love your unsubscribes

How you can feel good about those who never want to hear from you again

Feb 15, 2019

Five ways to love your unsubscribes

Feb 15, 2019

Lisa Mullis

Are You Born Creative or Can It Be Learned?

I can’t tell you how many times I’ve heard clients, and people in general, say, “Oh, I’m not that creative.”

Jan 29, 2019

Are You Born Creative or Can It Be Learned?

Jan 29, 2019

Lisa Mullis

8 Mini Practices for Big Mindshifts in Your Business

How do you get the kind of quiet confidence that comes from operating in your zone of genius?

Jan 23, 2019

8 Mini Practices for Big Mindshifts in Your Business

Jan 23, 2019

Lisa Mullis

If You Want Your Marketing to Be Cheap AND Good, Follow the Coconut Man

I CAN HEAR HIM COMING from a half mile away. Amidst the chirps and chitters of kiskadees, parrots, and cuckoos, there’s a different sort of…

Nov 28, 2018

If You Want Your Marketing to Be Cheap AND Good, Follow the Coconut Man

Nov 28, 2018

Lisa Mullis

How You’re Screwing Up Your Brand Message Without Even Realizing It

Which is worse when it comes to marketing projects — crickets or confusion? When you’ve just spent loads of time and money on an…

Sep 11, 2018

Sep 11, 2018

Lisa Mullis

Lisa Mullis

Writer, designer, and marketer helping organizations talk their work with clarity so they grow their income and impact. www.paraphrasecomm.com

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