UX Case study | The story of Zeda.io’s Releasenote revolution

Parasuraman kannan
7 min readJan 8, 2024


Explore the transformative power of Zeda.io’s Release Note Feature in this case study. As Zeda.io’s Head of Design, I spearheaded the creation of this innovative tool, designed to revolutionize product updates for managers and marketers. Delve into the journey of integrating AI to streamline communication across multiple platforms, overcoming challenges, and driving impactful outcomes in customer engagement.

Roles & responsibilities

Head of Design
Design system | End-to-end UX | Product strategy

🎯 Scope:

This study unveils Zeda.io’s Release Note Feature, an AI-powered tool revolutionizing how product updates are communicated. Focused on enhancing clarity and engagement, it seamlessly integrates updates across various channels like emails, customer portals, and widgets.

🤔 Problem statement:

Tackling inefficiencies in SaaS product communication, this case study addresses the challenge of delivering clear, engaging updates. We explore the need for a streamlined, feedback-integrated approach to make updates more accessible and impactful for both teams and users. 🚀🌐

“Good communication is as essential to the life of a business as it is to the life of an individual.” — Theodore Roosevelt

💡 Exploring the Problem

To initiate the case study, I considered several crucial questions to understand the core issues:

  1. What challenges do product managers face in effectively communicating updates to customers?
  2. How do current methods of sharing release notes fall short in terms of user engagement and clarity?
  3. In what ways can the process of creating and distributing release notes be optimized for efficiency?
  4. Is there a gap in integrating customer feedback into the product update communication process?
  5. How can technology, particularly AI, enhance the creation and dissemination of release notes?

🔍 Insights from Product Managers in SaaS

From my interactions with product managers in SaaS companies, key insights emerged:

  1. Communication Challenges: Product managers often struggle to convey updates in an engaging and clear manner. The need for a more dynamic and interactive way of sharing information was a common theme.
  2. Efficiency in Update Process: Many expressed frustrations over the time-consuming process of creating release notes, highlighting the need for a more streamlined and automated approach.
  3. User Engagement: There was a consensus on the lack of user engagement with traditional release note formats. A more visually appealing and interactive format was desired.
  4. Feedback Integration: A gap was identified in incorporating real-time customer feedback into product updates, which was seen as vital for maintaining user-centric product development.
  5. Technology Utilization: There was interest in leveraging AI and other technologies to enhance the efficiency and effectiveness of release note production and distribution.

The feedback from SaaS product managers emphasizes the critical need for Zeda.io’s Release Note Feature to be user-focused, efficient, and transparent, addressing key communication challenges in product management.

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🕹 Competitive analysis: Zeda.io vs. key competitors

For a detailed competitive analysis of Zeda.io’s Release Note Feature against Canny, Relaesenote.io, Announce Kit, and Olvy:

Canny: Primarily focuses on feedback collection, which might limit its capabilities in diverse release note functionalities. Comparatively, Zeda.io offers a more rounded approach in release note dissemination.

Relaesenote.io: Specializes in release notes, offering dedicated features for this purpose. Zeda.io’s comparison will revolve around its AI-driven capabilities and integration efficiency.

Announce Kit: Known for its user-friendly interface for updates and announcements, but Zeda.io might surpass it in terms of AI integration and feedback collection synergy.

Olvy: Strong in enhancing user engagement with release notes. Zeda.io’s comparative advantage would lie in how it integrates these features with broader product lifecycle management tools.

This analysis helps to pinpoint where Zeda.io stands out and where it can learn from its competitors in the realm of release note management.

The competitive analysis of Zeda.io against Canny, Relaesenote.io, Announce Kit, and Olvy reveals each competitor’s strengths and limitations in release note management. This analysis underscores the necessity of a tool that is both user-friendly and feature-rich, guiding the enhancement of Zeda.io’s Release Note Feature to better meet market demands and user expectations.

Key Takeaways from Competitor Analysis 🚀
This deep dive into the competitive landscape highlights the importance of striking a balance between simplicity in user experience and comprehensive feature sets, crucial for Zeda.io’s objective of providing an efficient and user-centric release note solution. 🌟

Design system on Zeda 2.0 💫

A detailed case study on my process of building the design system for Zeda2.0, comprised of various components involved in this complex product.

Check out the Zeda 2.0 Design system in my Portfolio Link

Visual Design: Shaping Zeda.io’s Release Note Feature

This section highlights the design evolution of Zeda.io’s Release Note Feature. It focuses on the journey from initial concepts to the polished user interface, detailing how design choices enhance user experience and engagement with release notes.

In Zeda.io’s Release Note Feature, product managers have access to well-structured templates to streamline their release note creation. These templates serve as a starting point, but there’s also the flexibility to design custom templates that better suit specific product updates and company branding. This feature, highlighted in the case study, showcases the balance between user-friendliness and customization, making the process of sharing updates both efficient and personalized. 📝🎨

Zeda.io’s AI-driven release note generation is a game-changer, offering a revolutionary way for product managers to communicate updates. By analyzing completed features, linked feedback, and product details, ZedaGenAI creates comprehensive release notes, clearly outlining new launches, improvements, and fixes. Additionally, its feedback linkage notifies contributors about updates relevant to their input, enhancing transparency and customer engagement. This breakthrough feature is a significant stride in efficient and meaningful product communication. 🌐🚀🔍

Zeda.io empowers you to select your audience and channels for impactful communication. Whether it’s through Slack, email, portal, widget, or connecting with numerous apps via Zapier, the flexibility is yours. Further customize by creating and saving audience groups for tailored release notes. This feature allows crafting of specific updates for different customer segments, ensuring each announcement reaches the right eyes and ears. It’s all about personalizing communication to enhance relevance and connection with your audience. 🎯📢🌍

Zeda.io’s Release Note Feature includes a crucial ‘preview’ option, allowing users to test and visualize their release notes before sending them out. This feature ensures that users can make any last-minute adjustments, guaranteeing that the final release note is polished and accurately represents the updates. It’s all about giving users the freedom and flexibility to refine their communication until it’s just right. 📝👀🔄


The introduction of Zeda.io’s Release Note Feature significantly enhanced the efficiency of product managers in communicating updates. The feature’s streamlined process and clear presentation led to improved stakeholder satisfaction. Furthermore, it fostered a more engaged user base, evident from the uptick in interactions and responses to the release notes 🚀📈.


This endeavor proved successful in delivering a solution that aligns with the needs of product teams and end-users. Looking forward, considering the integration of advanced analytics could offer deeper insights into user engagement and preferences 🔍. The process underscored the value of continuous iteration, with user feedback playing a vital role in the ongoing development of the product 🔄.

Closing Thoughts and Next Steps

As we conclude our exploration of Zeda.io’s Release Note Feature, I thank you for joining me on this enlightening journey. Your interest and time are deeply appreciated. I’m excited for the next steps and look forward to your feedback and thoughts. Let’s continue to transform ideas into impactful digital solutions together! ✨

Got any feedback or thoughts? I’d love to hear from you in the comments section below! Your input is crucial for future enhancements.

Stay in touch! Connect with me on LinkedIn to follow more of my design endeavors. 🌐 For a closer look at my other projects, feel free to explore my portfolio. 🎨

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Parasuraman kannan

Design Lead, Design System at Portworx by Purestorage. I specialize in design system architecture, ensuring seamless integration and compliance across products.