
…conversation, localizing correctly, and providing a meaningfully useful and differentiated service. Bot discovery and distribution will favor the fastest, most clever, and most responsive bot makers, as word of mouth virality is natural to the conversational context unlike in the App Store.
Or perhaps bots should surface organically — i.e. when a friend mentions a bot by name, or invites a bot to join you in a separate thread. This would be more natural, but would require many “patient zeroes” to have original knowledge of the relevant bots in the right moments.