Parent Co. StudioinSponsored Content from Parent CoCase Study: WavHelloWavHello leverages technology to create innovative products for pregnancy and early childhood. Parent Co. helped them tell that story…Jan 22, 2018Jan 22, 2018
Parent Co. StudioinSponsored Content from Parent CoCase Study: Lula KidsLula Kids create innovative car safety and travel efficiency products, for an easier out-of-the-house experience. Parent Co. helped them…Jan 22, 2018Jan 22, 2018
Parent Co. StudioinSponsored Content from Parent CoForget About Virality (instead focus on content that delivers long term value)I’m not going to lie, I get as excited as the next guy when a piece of content we produce at Parent Co. goes viral. There is nothing better…Jan 11, 2018Jan 11, 2018
Parent Co. StudioinSponsored Content from Parent CoCreate Content People Are Searching For (thanks to Google Trends)It’s a good day. Your team has got their creative juices flowing, the ideas are milling around the room, and you just landed on five new…Jan 9, 2018Jan 9, 2018
Parent Co. StudioinSponsored Content from Parent CoWould Your PR Dollars Be Better Spent on Sponsored Content?It’s a (digital) age-old conundrum. Where should I dedicate my marketing dollars? And with so many avenues and tools available to brands…Nov 27, 2017Nov 27, 2017
Parent Co. StudioinSponsored Content from Parent CoIf You Don’t Like What’s Being Said, Change the Conversation.“If you don’t like what’s being said, change the conversation.” Never has a truer word been said than when it comes to communicating your…Oct 23, 2017Oct 23, 2017
Parent Co. StudioMove Over Digital Ads. Branded Content is HereMarketing. We’re not going to pretend like it’s a clearly mapped out path on a one-way road to success. In fact, with a breadth of…Oct 23, 2017Oct 23, 2017
Parent Co. StudioinSponsored Content from Parent CoA New Paradigm for Buying and Selling MediaThere’s a change afoot in the world of media sales. With advances in technology automation, the growth of programmatic exchanges, and a…Sep 21, 2017Sep 21, 2017
Parent Co. StudioinSponsored Content from Parent CoDigital-First Publications are Way Out FrontIt’s hard to imagine now, but it wasn’t so long ago that you consumed all your content exclusively through print publications.Sep 21, 2017Sep 21, 2017
Parent Co. StudioinSponsored Content from Parent CoLet’s Remember: Audiences are Real PeopleWe’re guessing you might have seen the title of this post and thought to yourself, “Well of course they are! If an audience isn’t made up…Sep 21, 2017Sep 21, 2017
