Paresh Joshi

Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a locale).

…apps are going to start looking like one another. Why? Much like the NFL, tech is a copycat league. These redesigns were met with generally positive reviews (some people are complaining about a ‘lack of personality’ in these new black and white UIs but they’ll soon get over that. You open an app for it’s functionality, not it’s personality) so I expect apps both new and old to start jumping on the CR bandwagon.