800k users in 10 days, awww!
Luděk Černocký
1

Luděk Černocký This experiment ran in US, UK, Australia and Canada. Australia is not probably the most representative member of APAC, but I can share the results there.

Australia has the smallest sample (around 60k users) so the results there do not necessarily reach statistical confidence. However, the tone of voice results follow the global results (CNV +37%). The urgency part was surprisingly flat. It was either caused by the smaller sample size or Australians do not react to urgency in the same way as people in US, Canada and UK. Unfortunately, we did not make a follow-up test in Australia yet to verify this hypothesis.

Hope it helps a bit. Feel free to reach out to me to get more insights.

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