Parijat KumarBurst Advertisement Campaigns: How to assess Offline Marketing Impact on Online Campaigns and…Warning: This is going to be a long (basically boring) read with lots of graphs and charts so please bear with me (and get some coffee)…Sep 9, 2022Sep 9, 2022
Parijat KumarPedal Score: A simple way to know the effectiveness of your Marketing Spend over Brand RecallAll Marketing Analysts have faced the question of how to quantify their Impact on the outcome metric There are multiple ways to do it. How…Jan 9, 2022Jan 9, 2022
Parijat KumarWeb Traffic Data: Generic Techniques for Trend AnalysisWeb Traffic Analysis is one of the main activities of any ECommerce Business. Traffic is monitoring is increasingly being made simple with…Jan 9, 2022Jan 9, 2022