UX/UI Design Principles

Parikshith acharya
2 min readOct 12, 2020

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Design is a field where you have no limit for imagination. UX design is a creative and ever-changing field that welcomes fresh ideas from different people with different perspectives.

The Interaction Design Foundation defines UX principles as “fundamental points of advice for making easy-to-use, pleasurable designs as we select, create, and organize elements and features in our work.”

So it is important to know about the UX/UI Design Principles before getting started.

1. Meet the User’s Need

The term user experience itself makes it clear that your work needs to center on improving your users’ experience with your product or service. As a designer, you need to work with the client's thought-process and understanding them.

It is possible that a design may seem brilliant to you, but remember that you are not the user.

2. Typography

When someone needs to convey something, each and every word will have a greater impact. Typographic choices can significantly impact the way users interpret the language you use, helping enhance or suppress the message. It can improve accessibility and make the design more user-friendly.

Moreover, if a designer understands the thought-process of a client and expresses them in an impressive manner then it makes a huge difference from other designers. So Typography is important in UI UX Design.

3. Do some research in the market

It always important to get to know about a similar product that is already available in the market, a complete study should be done before getting into the design phase.

Make a note what are the important facts that can be implemented in your design which makes a huge difference from other products.

4. Clarity

The flow of the product should be clean and simple. what and all has to be conveyed to the user that has to be kept simple a neat. The more complex typography and usage of colors give the user a bad experience.

The flow of the product should be clear to the designer, client, and the user as well. If somewhere yours and the clients thought might not match but still, it’s your job to understand the deeper insights and work accordingly.

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