Apple is making a move towards capturing market share of college students by throwing in a Beats by Dre headphones with qualifying purchases. When you have to throw in $300 products to sell a $1000 product, I’d suggest business isn’t going so great.
Apple’s Next Move? It’s Obvious. But We’re Missing It.
Seyi Fabode

I agree Apple seems to be stagnating, but they literally do the college promotion every year, and it’s been a free pair of Beats since 2015. Plus, while PC sales are declining, Mac is still increasing its share of the market.

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