The Ad-Based Internet Is About to Collapse. What Comes Next?
The web as we know it relies on advertising, but that model is headed for a crash. Fortunately, we can build something better from the wreckage. — Online, ads are everywhere. They bombard you when you try to read the news. They pop up between your friends’ Facebook updates. They’re disguised to look like regular results on Google. And one, maybe two play before every video you watch on YouTube — with more peppered throughout.