An expensive problem for the online fashion industry: Too many returns

Online fashion buyers struggle to find the right fit

Source: Narvar’s Consumer Report 2019 The State of Online Returns: A Global Study

Poor fit costs fashion e-tailers in more ways than one

Apparel returns add to online retailers’ expenses and reduce their revenues

Brand loyalty suffers when customers make returns

Source:, Women’s clothing item listing

What can ecommerce fashion brands do to help ensure their customers find the right fit?

E-fashion’s continued growth depends on its ability to adapt to changing consumer demands



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store