PinnedTonya ParkerFor love or money: What motivates modern consumer loyalty and keeps your customers coming back to…After years of disruption, consumer brands are regrouping and focused on customer retention to support their growth strategies. But they’re…Jun 15Jun 15
Tonya ParkerIS THAT A FAQ? USE QUESTION AND ANSWER BLOGS TO GROW TRAFFIC AND EARN CUSTOMERS’ TRUSTAnswering prospects’ and customers’ questions on your blog demonstrates your authority, reduces friction on their path to purchase and can…Jun 15Jun 15
Tonya ParkerFinding Focus: How to Preserve Your Team’s Productivity in An Always-On WorldModern teams are diverse and dispersed, hyper-connected, cross-departmental, and always-on. They’re supported by a range of communication…Jun 15Jun 15
Tonya ParkerAn expensive problem for the online fashion industry: Too many returnsOnline merchants have a costly problem. The costs associated with returns, especially of apparel, cut retailers’ margins and create waste.Jul 11, 2020Jul 11, 2020
Tonya ParkerinZest.isCMOs’ February Social Media Catch-up: A Lemony, Actionable SummaryA look at what happened in social media in FebruaryMar 14, 2019Mar 14, 2019
Tonya ParkerinZest.is6 SEO strategies that CMOs should know for 2019A part of the Zest 2019 Executive Marketing Strategies SeriesFeb 26, 20191Feb 26, 20191
Tonya ParkerinZest.is7 content marketing strategies executives will use in 2019 (according to the Zest tribe)The predictions are in. What does the Zest tribe say about the future of content marketing?Dec 19, 20183Dec 19, 20183
Tonya ParkerinZest.is7 executive marketing strategies that you’ll use in 2019 (according to the Zest tribe)7 top marketing strategies plus lemony lessons from 16 articles representing the best of the Zests, all tied up in a pretty package for…Nov 28, 20181Nov 28, 20181
Tonya ParkerinZest.isWhat makes content Zest-worthy? Here’s a guideDiscover how the Zest tribe identifies the content that marketing professionals need to read.Oct 17, 20183Oct 17, 20183
Tonya ParkerBECOMING YOUR BOOK’S NUMBER ONE SALESPERSONYou have a book. But do you have a plan?Jul 28, 2018Jul 28, 2018