The surreal experience of a viral tweet

Representation of people outraged about “outrage culture.”

1. Thing happens

2. The media mines Twitter, Facebook, Instagram, Tumblr, and whatnot for story ideas, eventually find “Thing that Happened.”

3. The narrative told by the media in step 2 is considered reality.

Again, to something that didn’t “outrage” me, but just sort of… this.

4. Coverage of Thing that Happened causes it to trend on social media, inviting response pieces and additional coverage.

“These wild, and horrific accusations proclaiming that any aspect of my makeup line would ever promote the degradation of women, statutory rape, sexual behavior, human trafficking, underage drinking, or even idealization of fleeting youth, goes against everything I stand for. So, please excuse me if I find those articles and comments appalling and inaccurate.

“If you read the word ‘underage’ and you automatically jump to a disgusting conclusion, I ask you to perhaps question your own mind and thoughts. Consider the damage such negativity can actually cause, verses actually help.

“So, NO. I refuse to sacrifice my integrity and creative freedom. NO. I will not be pulling ‘Underage Red’ from my collection. And NO. This is not an apology.”

5. The same media that creates the controversy criticizes people for being so perpetually “outraged.”

No, snake, don’t. Don’t eat yourself. Snake, no!

Next time you get ready to rant about how P.C. culture is ruining the world, about how college students are coddled, or whatever the controversy of the week happens to be…

So is the world any more “outraged” than it’s always been? Nah. We’re just getting toyed with.



Professional storyteller-human. @Upworthy Writer-person. Word-stuff. Opinions my own (and probably wrong).

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