- Ali


Making empathy and collaborative action more accessible in post-election America.



How do we interpret signals of meaning and perceived value in the designed environment? And how can language reach the hospitality in our imaginations?

This observation explores the premise of a values-based form of communication – a metaphoric methodology – and its ability to influence our interpretation of brands, products, experiences, and knowledge.


Observations on the vocabulary of forms that manifest brand meanings.

Parker Simon

Exploring perception, meaning and design. www.parker-simon.com

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