Park HowellWhere to Find Your Brand StoryIn March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.Jun 22, 2020Jun 22, 2020
Park HowellThe Story of My Brother’s Battle With COVID-19It’s hard to fully appreciate the health impacts of the coronavirus and the COVID-19 disease it spreads unless you’ve experienced it…Apr 22, 2020Apr 22, 2020
Park HowellWhat Tomorrow’s Brand Leaders Are Doing Right NowThis past Monday, I had a pal pop into the office (I’m basically sheltering in place in my near-empty building).Apr 15, 2020Apr 15, 2020
Park HowellHow You Can Get the Upperhand on CoronavirusLet’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy…Mar 23, 2020Mar 23, 2020
Park HowellWhy You Need Conflict in a Good Brand Story“Double, double toil and trouble; fire burn, and caldron bubble,” incanted the witches in Shakespeare’s Macbeth. The epicenter of every…Feb 25, 2019Feb 25, 2019
Park HowellHow to Simply Craft a Short Story That Celebrates Your BrandIn brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how to craft clear and…Jan 26, 2019Jan 26, 2019
Park HowellHow to Build the 5 Most In-Demand Business Skills by Growing as a StorytellerIn 2013, I was quizzing 35 internationally renown sustainability executives about what they would like to see in graduates from the new…Jan 25, 2019Jan 25, 2019
Park HowellLearn This Proven Brand Story FrameworkIn his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent…Jan 4, 2019Jan 4, 2019
Park HowellHow to Celebrate Success With Your CustomersEach step in your customer engagement, from brand awareness to adoption to appreciation, presents opportunities to celebrate progress and…Sep 26, 2018Sep 26, 2018
Park Howell9 Brand Storytelling Words That Create Customer EngagementWhat are the brand descriptors that become the thematic milestones for successful customer engagement?Sep 4, 2018Sep 4, 2018