PARKLUFatal Influencer Marketing Problems Start at the Campaign BriefMiscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly…Jan 25, 2018Jan 25, 2018
PARKLUKOL Marketing for Chinese Parents, Adults, and SeniorsChinese Millennials and Gen Z have been stealing the KOL marketing spotlight lately. Though it is true that the vast majority of KOLs are…Jan 18, 2018Jan 18, 2018
PARKLUHow 7 Electronics Brands Use Influencer Marketing in ChinaChina is the world’s leading consumer electronics market with revenue surpassing 97 billion RMB in 2017, but the competition for sales is…Jan 4, 2018Jan 4, 2018
PARKLUWechat Mini-Programs Revolutionize KOL Sales CampaignsOver the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional…Dec 28, 2017Dec 28, 2017
PARKLUTop 8 China Influencer Marketing Campaigns of 20172017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer…Dec 22, 2017Dec 22, 2017
PARKLUBig Brands Use Douyin to Reach China’s Gen Z ConsumersAs the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging…Dec 15, 2017Dec 15, 2017
PARKLU5 Types of Influencers for Marketing to Millennial Chinese MomsWith the end of the one-child policy and increased government support for millennial Chinese moms, China’s huge mommy-baby industry is set…Dec 8, 2017Dec 8, 2017
PARKLUDaigou: Real Influencers of China Cross-border E-commerceChinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China…Nov 30, 2017Nov 30, 2017
PARKLU3 Must-Use China Live Streaming KOL Campaign TacticsIn last week’s post we discussed tips and tricks for branded live streams from a macro level. Today we want to go micro and look at…Nov 16, 2017Nov 16, 2017
PARKLUHow to Use Live Streaming to Sell on China EcommerceBetween August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao.Nov 9, 2017Nov 9, 2017
