"Instagram Replaces 'Made with AI' Label with 'AI Info' Following Photographers' Complaints"
Photographers were upset when Meta’s AI label tagged real-life photos that had been edited with tools like Photoshop.
On Monday, Meta said it is changing the "Made with AI" label to "AI info" across its apps.
This is because people complained that their pictures were being incorrectly tagged.
Former White House photographer Pete Souza noticed the tag on an old photo he took during a basketball game 40 years ago, guessing that using Adobe’s tools might have caused it.
Meta spokesperson Kate McLaughlin said they’re always making their AI products better and working with industry partners on how they label AI content.
The new label will show that content might just be modified by AI, not completely created by it.
The issue is with the metadata tools like Adobe Photoshop use on images and how platforms read that information.
After Meta updated its AI content labeling policies, real photos posted on Instagram, Facebook, and Threads were labeled as "Made with AI."
Adobe blames Meta for how it handles image metadata. Adobe’s Andy Parsons said many people use AI for the same photo edits they used to do without AI.
He believes platforms should only label images as "AI-made" if they are completely created by AI.
You might notice the new labeling on mobile apps first and then on the web later.
McLaughlin told The Verge that it is starting to appear on all platforms.
When you click the tag, it will show the same message as the old label, explaining why it was applied.
It could be for images fully generated by AI or edited with AI tools like Generative Fill.
The technology meant to help distinguish between AI-generated and real images, like C2PA, isn’t fully ready yet.
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