Chelsea ParryHow to build a Personalization StrategyThe ultimate prize in modern marketing is delivering experiences that are both are world-class to the consumer and deliver value to the…5 min read·Jan 10, 2020----
Chelsea ParryWhat separates Customer Centricity and Human Centricity?With the rise of digital in today’s retail environment, the customer can do anything within seconds from ordering a meal to the latest…4 min read·May 26, 2019----
Chelsea ParryDigital Transformation isn’t just about technology.Every organization needs to innovate. It doesn’t matter what industry you are in; if you’re profit-seeking business or a nonprofit…4 min read·May 21, 2019----
Chelsea ParryGoogle just threw down the gauntlet at their annual marketing conferenceGone are the days where Google and Amazon stick to their strengths! Amazon’s platform has the retail giant making gains in what was…2 min read·May 15, 2019----