I offer consulting services on growth strategy, pricing strategy, unit economics, and more. Visit my website for more information. A key determinant of a company’s success hinges on its pricing and packaging strategies. These decisions shape not only the company’s revenue and profitability, but also influence the type and quality…

I offer consulting services on growth strategy, pricing strategy, unit economics, and more. Visit my website for more information. We’ve all experienced situations where we have hastily jumped into making a decision without fully comprehending the scope or characteristics of the decision first. The consequences of this can be quite…

I offer consulting services and can help you think through challenges surrounding growth strategy, pricing, retention, unit economics, and more. Learn more. My last post discussed the difference between perceived value and real (product) value. I illustrated real value as sustaining over time, but this may not always hold true…

I offer consulting services and can help you think through growth strategy, pricing, retention, unit economics, and more. Learn more. In a previous post, I discussed three fundamental principles of pricing: perceived value, price, and cost. In this post, I will dive deeper into the concept of perceived value and…

Parsa.vc Community — Thanks for being a part of the Parsa.vc community. As someone who’s passionate about helping direct-to-consumer startups grow, I’m excited to announce that starting today, I’m offering paid advisory sessions to discuss a range of topics that are essential to the success of your startup. How Can I Help? Are you…

I offer consulting services and can help you think through challenges surrounding growth strategy, pricing, retention, unit economics, and more. Learn more. I wrote a post previously that illustrated various pricing strategies and the key principles to help think about value creation and value capture. As shown below, the gap…

I offer consulting services and can help you think through challenges surrounding growth strategy, pricing, retention, unit economics, and more. Learn more. Mike Salguero, Founder and CEO of ButcherBox (a grocery delivery service that provides high quality meats, poultry, and seafood) wrote a fantastic thread on what he calls the…

I offer consulting services and can help you think through challenges surrounding growth strategy, pricing, retention, unit economics, and more. Learn more. Product-Market fit is met when a product addresses and solves a pain point for a customer segment. I previously wrote a blog post going deep into concepts around…

I offer consulting services and can help you think through challenges surrounding growth strategy, pricing, retention, unit economics, and more. Learn more. There is perhaps no more important metric for any business than retention. However, retention metrics are easy to mis-define and can lead teams in the wrong direction when…