Here is what I would do if I had to start again tomorrow… — Over the past six months, I have been building an NFT project called Futera United. It’s a limited collection of NFT football cards that let you manage a real football club based in Bangkok, Thailand. Think Football Manager, but IRL. Since launching, we have built a solid little community of…

After spending every day on Discord for three to four months, there’s a lot I don’t like — but I am just being a boomer? Let’s have it right, Discord wasn’t built for NFT projects. It is, in essence, a platform for gaming communities. If you go back to the…

Gm. Gn. Hello Fren. WAGMI. Or maybe we’re NGMI. Don’t FOMO. Got no idea what I’m talking about? Good. That’s the point of this article. You see, the NFT space is a bit berserk. I’ve said this before. It’s a community built upon many different communities within communities. As these blogs are dedicated to marketers who are looking to navigate web3…

Your face might just be the best weapon you have in the war for attention! — Transactions are built upon trust. If I buy something from you, I have to think that what you’re selling is going to provide the value you say it will. This is the cornerstone of most purchases. …

If you’re just starting out and trying to build a community in the berserk world of NFTs, do THIS! Ah man, it can be slightly overwhelming this NFT community building malarky. I’ve been marketing for over a decade and have worked on campaigns for everything from mobile phones, to sports…

So I was lying in the bath (apologies for the gory details) on Saturday night flicking through NFT Twitter when I saw some tweets from a user named Naithan.eth. Every now and then, you read something that just captures the essence of one particular thought that you have been…

I’ve been in marketing for over a decade but I was in nappies when my company, Futera, printed its first ever trading card. Over the past year we have watched as the digital collectible space exploded. …