Ingvar Kamprad — Life and Lessons — a story that inspires millions

Ingvar Kamprad Fouder of IKEA March 30 1926–January 27 2018
An IKEA Location

Early Life-> Pain-> Struggle-> Dream

He will be much missed and warmly remembered by his family and IKEA staff all around the world.

legacy will be admired for many years to come and vision- to create a better everyday life for many people — will continue to guide and inspire us.

IKEA’s Innovation and Legacy

Inside the IKEA Showroom

Consumer Inconvenience

Most global brands built their reputations around a set of positives — the good things they do for their customers. What’s intriguing about IKEA is that it has consciously built its reputation around a set of negatives — the service elements it has deliberately chosen to withhold from its consumers.

The right price and product mix

To design a desk which may cost $1000 is easy for a furniture designer, but to design a functional and good desk which shall cost only $50 can only be done by the very best. We have decided once and for all to side with the many. What is good for our customers is also, in the long run, good for us.

Setting Example and Lead by them.

Ingvar Kamprad — the Man of Principle

Kamprad was, like his designer wares, a studied Every-man. He cultivated a provincial openness: curious about everything, but a face lost in the crowd. He was bespectacled and balding. with wisps of greying hair plastered down the sides, jowls, and a pointed chin. His blue denim shirts and Khaki pants might have been a gardener’s but there was hard individuality in dark eyes and compressed lips.
While he lived mostly in seclusion, he traveled to IKEA stores around the world, sometimes strolling in-anonymously and questioning employees as if he were a customer and customers as if he were solicitous employee. He spoke at IKEA board meetings and occasionally lectured at Universities. He rarely gave interviews, but made no secret of alcoholism, saying he controlled it by drying out three times a year.

I’m a bit tight with money, but so what? I look at the money I’m about to spend on myself and ask myself if IKEA’s customers can afford it. I could regularly travel first class, but having money in abundance doesn’t seem like a good reason to waste it, if there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

Time Management

Time is your most important resource. You can do so much in ten minutes. Ten minutes, once gone, are gone for good. Ten minutes are not just one-sixth of your hourly pay. Ten minutes are a piece of yourself. Divide your life into ten-minutes units and sacrifice as few of them as possible in meaningless activities.

I see my task as serving the majority of people. The question is, how do you find out, what they want, how best to serve them? My answer is to stay close to ordinary people, because at heart I am one of them.




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