Partha Sharma – Medium

Partha Sharma

Partha Sharma

Empathy Made Me A Better Advertiser

A common response to the meaning of empathy is “the ability to see the world from the other person’s shoes”. This, however, is never a…

Sep 11, 2020

Empathy in Advertsing

Sep 11, 2020

Partha Sharma

Post IDFA: Understanding The Future Of iOS Campaigns

Apple’s WWDC 2020 has brought in a new paradigm in mobile app marketing. With the move to a ensure more user privacy. This is…

Aug 13, 2020

Post IDFA: Understanding The Future Of iOS Campaigns

Aug 13, 2020

Partha Sharma

The Short And Long Of Marketing. Are The Lines Blurring?

Time… is a beautiful concept and more so holds true to the art of marketing. Time in its own respect plays a huge role in how marketing…

Aug 10, 2020

Aug 10, 2020

Partha Sharma

Evolution and not a radical change — Consumers of the post-Covid era

A global tragedy is no new phenomenon for the humankind and COVID as horrid it has been, is definitely a new tragic stop for most…

Aug 1, 2020

Consumers of the post-Covid

Aug 1, 2020

Partha Sharma
in
Mac O’Clock

Were Steve Jobs keynotes Apple’s grandest marketing campaign ever

Marketeers in general around the world will singularly agree that Apple and Nike are the two brands that everyone looks up-to as a case…

Jul 26, 2020

Were Steve Jobs keynotes Apple’s grandest marketing campaign ever

Jul 26, 2020

Partha Sharma

3 sec attention span. Should we believe this?

How often we have heard that our attention span is growing shorter due to constant information overflow, endless notifications, dms…

Jul 25, 2020

3 sec attention span. Should we believe this?

Jul 25, 2020

Partha Sharma

Partha Sharma

Rigorous thinker with a passion for advertising, human psychology and yoga. In a journey towards conscious living through gratitude and meditation.

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