Partha SharmaEmpathy Made Me A Better AdvertiserA common response to the meaning of empathy is “the ability to see the world from the other person’s shoes”. This, however, is never a…Sep 11, 2020Sep 11, 2020
Partha SharmaPost IDFA: Understanding The Future Of iOS CampaignsApple’s WWDC 2020 has brought in a new paradigm in mobile app marketing. With the move to a ensure more user privacy. This is…Aug 13, 2020Aug 13, 2020
Partha SharmaThe Short And Long Of Marketing. Are The Lines Blurring?Time… is a beautiful concept and more so holds true to the art of marketing. Time in its own respect plays a huge role in how marketing…Aug 10, 2020Aug 10, 2020
Partha SharmaEvolution and not a radical change — Consumers of the post-Covid eraA global tragedy is no new phenomenon for the humankind and COVID as horrid it has been, is definitely a new tragic stop for most…Aug 1, 2020Aug 1, 2020
Partha SharmainMac O’ClockWere Steve Jobs keynotes Apple’s grandest marketing campaign everMarketeers in general around the world will singularly agree that Apple and Nike are the two brands that everyone looks up-to as a case…Jul 26, 2020Jul 26, 2020
Partha Sharma3 sec attention span. Should we believe this?How often we have heard that our attention span is growing shorter due to constant information overflow, endless notifications, dms…Jul 25, 2020Jul 25, 2020