Born in Italy, previously in Melbourne and now in Amsterdam. I write, read, travel, cook and often quote The Big Lebowski. UX Copywriter at Booking.com.
I know that when there’s a “but” in the middle of a sentence, all that comes before is usually bullshit. Try and forget about this common-sense rule while I tell you about my experience working remotely from Ubud, Bali in…
After teaching about Information Architecture to a class of aspiring UX Designers at General Assembly Melbourne, I was asked to go back for a lecture about content strategy and copywriting. Having been a content strategist for a while…
After speaking at World IA Day 2016, I was invited by General Assembly to give a 2-hr lecture about Information Architecture to the students of a UX Design Immersive course.
A couple of months ago I kicked off World IA Day at General Assembly Melbourne with a talk called “It’s Information Architecture, not Content Architecture”.