Digital Marketing tools which are in trend in 2018

2.5 billion social media users are there in the world. Most of the users are active on their mobile phones, tablet, laptop & desktop applications. Marketers are more focused on the emerging digital marketing tactics rather than the strategies. Here are few popular digital marketing media which remained trending in 2018.
Mobile marketing: In the current time, marketers are moving towards mobile marketing. As we all know that every user keeps their mobile phone handy, everyday millions of mobile applications is being downloaded by users. With this advantage, mobile marketers are using mobile phones to collect user based and behaviour based data, which is helpful for marketers to make different marketing strategies. Most of the companies are sending their promotional messages through SMS due to its high open rate which is around 90% to 98%. SMS is a good option for sending offers and discounts to the customers. Eventually, a user goes to check the products after reading messages in SMS. The mobile conversion rate are 64% more as compared to desktop or laptop users.
Social Messaging: Social messaging has overtaken social media. social messaging tools create a great impact to the marketing industries, most of the brands are using social channels for providing support and communication to the different brands. Niche brands or small retailers use social messaging for selling their products. Social messaging is very popular among the marketers where marketers send their daily deals, promotions, offers, discount coupons to the customers. Other messaging app such as whatsapp, wechat, viber, skype, hangout are popular clients for chatting. ‘Whatsapp for business’ and ‘Instagram business tool’ allow customers to connect their brands without waiting for the long. Subscribers who opt-in social messaging would be notified by messages when there is an update from the company, or when company wants to broadcast something important. In 2018, ‘whatsapp for business’ and ‘facebook messenger’ got integrated with chatbots which increases the productivity and decreases the delay in communication.
Chatbots: When it comes to the automation and accuracy of the communications, chatbots are an inevitable digital marketing trend in 2018. Chatbots are Artificial Intelligence based technology, uses an instant messaging format to chat in real-time, day or night, with your customers or site visitors. Chatbots provide some kind of support to the digital marketers and help them to automate the chats, and provide 24/7 support to the customers. Companies like Lyft, Spotify, Pizzahut, Wall Street Journal, Starbucks, Uber are using chatbots to meet the growing demands of customers and for the instant smooth communication between companies & customers. Chatbots can answer questions, provide complete information about your products and services. Chatbots collect email addresses from the chat.
Video Marketing: Video marketing is one of the powerful trend in 2018, according to YouTube, mobile video consumption grows by 100% every year. Video on the social media drives more than 80% of all web traffic. Adding a video to marketing emails can boost click-through rates by 200–300%. 90% of customers report that product videos help them make purchasing decisions. 64% of customers are more likely to buy a product online after watching a video about it. Previously, brands used to use traditional televisions ads for around 30 seconds, which used to cost around 3,50,000 INR during the prime time. Which is very expensive for the brands. Now social media platforms have changed the advertisers’ perspective towards video marketing. Running an advertisement on social media would be very cheaper as compared to traditional brand which would cost around 2 $ CPC per day, and the maximum budget remains around 10 $.

Personalised Content: Personalised content strategy have changed the perception of marketers towards content marketing. Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are focusing on putting up an amount in an emerging trend called content personalization. A personalised content would be designed according to the users’ interest, behaviour which targets relevant audience. For example, Amazon constantly change their website content, on the basis of the past product browsing history, products in the wishlist, and cart abandonment items.
Linkedin For Business to business: Linkedin is the social media tool for the professionals, where a professional builds strong connection with the other business professionals. Linkedin is a powerful platform to showcase ‘Thought leadership’. A successful thought leadership would be the combination of the Industry leadership,product leadership and organisation leadership.

According to the Stephanie Sammons, a Digital Business and Influence Marketing Strategist, best selling author od LinkedIN to influence “Thought leadership is such a powerful content marketing strategy because it strikes that delicate balance between the personal and the professional. It’s authoritative, yet authentic. When you find this balance with your content, you are truly optimized for influence.”
