Marketing Campaigns of Ola

Ola is considered a parent organisation for many other companies. Ola has acquired TaxiForSure in March 2015, in this way ola users get TaxiForSure cabs. Later on, Ola again acquired GeoTagg which is an Intelligent transport based company, has developed a suite of products for Advanced Passenger Information Systems, deployed across the Web, Mobile & Kiosk etc. platforms. Geotagg handles all the technical platforms and GPS related work for ola.

On 29th December, one of the largest food delivery network FoodPanda (India) was acquired by ola. On April 2018, the live traffic alert app name Ridlr was acquired by Ola, which provides real time information traffic alerts to the users.

Ola always known for its social media marketing campaign on different social media,here is a list of social media strategy of ola among various social media plateforms.

1. Collaborate with the other company: Ola partnered with the other companies like Nestaway, sony, Mojopizza, Trident Hydrabad, Central mall, fitternity etc.. Ola allows other brands to promote their own business using coupons.
2. Creating jobs in the county: Recently ola partnered with the Skill development and Entrepreneurship department of Maharastra to create 10,000 job opportunities in the state. Also ola partnered with the Gov of Haryana to create 35,000 job opportunity in the state in order to strengthening the government’s #SakshamSaarthi initiative.
3. Ola Credit: Ola credit is the sign of relief for the regular riders. Ola comes up with the option called ola credit, where you can ride now and pay later.
4. Ola social media campaigns: Ola is one of the brand which maintain its online reputation, by providing continuous support to the customers. Last year ola came up with the campaign called #FarakPadtaHai, which is an initiative to reduce the traffic,carbon footprint and encourage the carpool. #FarakPadtaHai campaign got millions of likes and user comments and got a trend on twitter. Also got 2.3 Million views on youtube.
5. Also, last year ola came up with the campaign called #GhoomoResponsibly which create an awareness on sustainable and responsible tourism. In this occasion ola partnered with Assam Tourism. Famous Actress shenaz Treasury began her epic journey of 7 state with #OlaOutstation in 12 Days.
6. Ola partnered with TV Channels: In 2016, Ola associated with the TVF which is a web entertainment channel. Ola Cabs were also shown in permanent roommates TV series.Ola also partnered with yupp TV for the live TV. Eros now is now connected on every Ola car, where person can watch TV or movies and enjoy their rides with entertainment. Ola also joined hands with ALT Balaji, which is on demand subscription based videos. Ola came forward for the movies promotion, we have seen Vidhya Balan promoting Tumhari sullu and encouraging ladies driver to do their work . Madhuri Dixit Promoted her debut Marathi movie “Bucket List” with Ola..
7. Recently Ola also encourages its customers to share their ola stories by using the hashtags #HerosOfOla,which spread the message that not all superheros wear a cape! #HeroesofOla are the true stories based on extraordinary acts of courage & humanity displayed by ola drivers, beyond their call of duty.
8. #MomsOnTheMove is the amazing campaign by ola which celebrates Mother’s day with the amazing tagline “Mom knows you’re busy, doing, well.scrolling through memes.
   But she won’t disturb you!”. This campaign gain 2.3 million views on youtube.
9. On the occasion of International Yoga Day, ola joined hands with the Kendriya Sainik Board Department of Ex-servicemen Welfare and Ministry of Defence, along with the ola partners. Last year in Independence day also, Ola came up with the similar kind of campaign along with some ex- servicemen to create an awareness to reduce the pollution, and environmental issues among the people.
10. Few months ago, Ola came up with the share pass for 1 Rs/-. to reduce the price of the share rides. Which went tremendously successful for the Ola, according to the ola media center, Millions of people are using the sharepass.
11. Refer and Earn is the another one technique which initially leverage the customers for Ola.
12. Ola always known for its hilarious campaign, on the Christmas night, there are strange series of tweets coming from ola accounts,

People trolled Ola account and on that single day, later it turned out neither Ola hadn’t been hacked, nor the intern hadn’t had too much to drink on Christmas night. Around two hours after the initial tweet, Ola revealed that the series of tweets had been a hoax to raise awareness about drunk driving. Ola got 8,30,00 new followers on twitter by doing this. It was the one of the successful campaign of the ola with the tagline “Peeeke mat chala ”, which is also promoted on the platform AIB.