It’s an emotional roller-coaster. On the 14th we launched our new website. I wasn’t satisfied with how much we were able to do by that time (remember, it’s always a draft!) But I was happy with the fact that we released it, out the door, phew..

On 15th, I was worried sick. Oh my god. There are so many people “stealing my idea”, the classic start-up nightmare! So many people are doing the same damn thing!!! I never wanted to be one of those. One of copy paste. I wanted to solve a unique problem. And now, I am just… ☹And I am so sad, I actually started crying!

Few min later, login to Quora, and write to Mr. Deepinder Goyal, the zomato founder, “how did you do it? I am so, frustrated right now!” etc. etc. Logout, and now thinking, maybe I shouldn't have. But then again, so many people must message him on the social network, why would he bother with mine.

15 mins later, me to hubby, “you know what we should do… , We should do this and that, and we can plan it like this, and that”.. (Shh! top secret blueprints, can’t reveal here). I’m all excited, and ready with my plans for a whole new year, bright future and ground-breaking stuff that we are about to do!

Ah, we entrepreneurs. Too much glamour you think? Too much emotional drama I say. We are all drama queens, in love with an idea, the way Romeo was in love with Juliet. So in love, that ready to leave town for, ready to leave job for, and ready to even die for! Well, not totally.

And the idea in itself, the start-up, this entity we call D-Company is a bi*ch. It won’t reciprocate, no matter how much time you devote to it. You can write love letters, and it only just raises an eyebrow at you. You can shower it with gifts and sacrifices, (of time & money) and it merely laughs!! You know as if a witch would, in those childhood stories. But you are in love with this witch. So, you only try harder. It’s not pleased. Well not yet, no.

It doesn't reciprocate until it feels like. It’s the mistress that pulls you towards itself, while your actual spouse is in the other room. You go back to your computer screen, just to upload one more piece of code, one more profile, one more little change here and there, before you sleep. Just one. And before you know, it’s 3 am.

You are starting to look like a true junkie, just that you don’t have any needle marks on your arms. All the tell tale, is the dark circles around your eyes. Well, you stopped stepping out in the sun, didn't you. Oh yes, those Fossil shades you keep flaunting about, are they any use now? Are they? Hmm.

Next morning, I get a response to my stupid message to Mr. Zomato. Well, he is generous enough to write back and shares some of his wisdom, while he urges us (my team and I) to give it some time. Here’s the thing about small encouragement. Every bit of encouragement an entrepreneur receives (sorry, I am speaking on behalf of all of you boys and girls), every bit, is like the ray of sunlight, in the middle of the night.

Like an improbable event. No, like a miracle. And we are back on track with those perk me up emails. The response to the artist profiles seems over-whelming at the moment. And everyone is telling me, that they love it. Well, if only they could see what I have in mind for them. If they love this, they will obsess over the actual thing.

So I’m happy, to be receiving this beautiful set of responses, testimonials and some super excited people offering to help, before I have asked for it. What else could you want? A community that understands and supports your cause, that’s usually more than enough!

But by 17th, which was supposed to be my day off, I had found a new set of things to worry about. By 18th I had found the solution to those “new” problems and was already gearing up to writing BIG encouraging emails to my team.

On 19th, which is also my favourite day of any month (for reasons, I can share later), we had initial blue-prints of what the world-class design of an Indian Website looks like. I was proud, of my designer, as well as of myself. The day went on in a strange frenzy of getting things done mode.

Things have been looking up since that day overall. But in between, there are the workdays which still continue well into the night (2-3am), processes and targets to be set, and keep track of, assigning new responsibilities, fretting over all of these things, getting worried, missing meals, and well, waking up to a new day, with a new set of thousand ideas.

And excited again to change the world. The journey is changing me for good. But it is, a roller-coaster. The social media only sees the positive half of the wave, the rest is buried somewhere between 1000 lines of code, multiple pages of blog posts, and uncountable scribbles in the notebook.