Employee engagement is key. Businesses are made by people, not products. Engage at all levels and remove hierarchy. Everyone is equal and just as important as each other. The boat will go faster if everyone is paddling in the same direction.

I wish someone had told me how resilient businesses — especially software — businesses are, and how much change and transformation they can stand. I didn’t really fully appreciate that until I joined Advanced with Vista Equity Partners in 2016, where we undertook the largest transformation of any UK business at that time. We were a good company before, but we are a great one now.

To stop bad habits, one can use the Pain Pleasure Principle. Everything we do is driven by a need to either get away from pain or to move towards pleasure. Most of the time we make decisions either unconsciously or based on the pain or pleasure we perceive will be experienced in the short term. To stop a bad habit, we will have to associate huge pain with the bad habit and attach intense pleasure to the good habit.

If you are right all the time, then you are probably wrong. The whole point of a leadership team is to refine and improve upon the thinking. Being humble enough to counsel together and take a better, more correct idea rather than dogmatically defending your own is important.

Waking up early is probably the healthiest habit you could create for yourself. It typically means that you are in bed at a decent hour. You have time to start your day, prepare, read your emails, plan out your day and do your daily routine.

How much money do you need to do what you need to do? Everything should start with a business model. Worry about funding after you understand what you’re trying to do.

Venture Capital is required where you have to grow quickly and capture a market to create a sustainably defensible market position. If this is not the case, then bootstrap and hold off on equity funding as long as possible so you preserve your upside as a founder.

Know yourself and work with the tools you bring. Bring your personality to work. Talk less and do more. Show up and give back. Learn how to apologize very well. Also, remember to say YES until there is a reason to say no. If you always start with no, you will miss out on possible BIG things.

Ruthlessly Prioritize -Despite what your agenda may be, your organization can only handle so many initiatives at once. The only way to succeed is through prioritization.

Uniqueness: Is there anything that makes your product or service unique? In order to raise the interest of investors, you have to be able to differentiate your product from what is already on the market.

Parveen Panwar, Mr. Activated

Entrepreneur, angel investor and syndicated columnist, as well as a yoga, holistic health, breathwork and meditation enthusiast. Unlock the deepest powers

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