Pasquale D’Silva

Creative Director & Co-Founder of Keezy.

Engagement vs Happiness

In the case of Facebook, it’s sad that the measurable number of engagement, carries more weight than emotional feedback. This Cerebral thinking obliterates any value around Limbic (emotional / empathetic) thinking.

They’ve lured so many people (including myself) into relying on the product, due to immense value provided for general communication…

We should clone game Interaction Design tools.

Previously, I wrote about the state of Interaction Design tools. It’s pretty piss poor if you ask me. I’ve been penning down endless pages…

The state of Interaction Design tools

The current state of tools is decent, but how they fit together is less than ideal.

Starting your career as an Artist on the Internet

Loose thoughts from the battlefield

I get many questions from students, graduates, & generalists looking to…

Milestones, not Timelines

I don't care about my last flurry of saves too much. There are so many tools which save every single “CMD + S” as a revision - which is usually pretty meaningless. Do we really need a snapshot of every single pixel nudge? Seems like a lot of noise to me.

I care about design milestones.

Transitional Interfaces

Designers love to sweat the details. Much time is spent pixel-fucking buttons, form styles, setting type, & getting those icons as sharp as a tack. A+, great job, don…