Passle is a fantastic tool for sharing your expertise with the world. However, are you making the most of it? Here are five tricks to try out.
1. Use the Twitter Function
Longtime users know that Passle automatically searches for Tweets of people commenting on the same article. Have you ever taken advantage of this and thanked the people whose tweets you’ve used?
A great trick is to create your post in reverse to get someone’s attention:
- check what content they’re sharing on their Twitter feed
2. create a post commenting on that same piece of content
3. select their tweet when prompted by Passle (if it doesn’t appear, use the search function to find it)
4. thank that person with a tweet, thereby drawing informal attention to yourself
2. Create a newsletter
Use Passle’s newsletter generator to pull up your posts in an easy to share format. You can select the date range and either cut and paste it into your regular email marketing provider, or use Passle’s newsletter function to email it to anyone.
You can upload your contacts to it (it has to be a CVS file, guide here), or send a test email to anyone you like. It’s a great way to draw attention to your expertise to a prospective client.
3. Search for images
If you don’t like the image the article you’re commenting on is pulling up, there are two ways you can change it.
The first way is to change it while you’re creating your post, click ‘select image’ and you’ll be given a choice of other images linked to that same website. You can also type a search term which will pull up images available under Creative Commons licences on Flickr.
If you want to upload your own image, you can do this in the dashboard while your post is still a draft.
- Press ‘Attach images or files’
2. Select the image file you want to upload
3. Click ‘Start Upload’
4. Once it’s uploaded, click that image to make it the featured image for the post
5. To get rid of the other image, hover over it, you’ll see the icon of a bin, press it to delete that image.
4. Back date!
If you want to update an old post, or if you are creating a Passle for your company’s press appearances and want the posts to look more staggered than they are, then Passle allows you to select the date the post has been published on.
This can be done in the dashboard, once you’ve saved a draft of your post by selecting a date in the ‘set publish date…’ field.
5. Request Approval
This function should be set up when you first sign up for a Passle, allowing users different seniority over content publication. Even if you are all authorised to publish posts, it can be useful to have a second pair of eyes though. If that’s the case, you’ll love this function which allows you to send your post to your preferred colleague for approval — they can send you any feedback before you post it, or simply make it go live.
Do you have any other tricks?
Try Passle out for free here!