It might lead nowhere. It might lead somewhere.


But it won’t lead anywhere if you don’t dare to ask.

When you’re an aspiring audiobook narrator (me) and your book is reviewed by an experienced audiobook narrator (Ben).

“This book is a phenomenal little nugget to help push you in the right direction if you’re doubting your ability to follow — whatever your dream may be.”

But then there was this:

“Your book is great & I enjoyed it, but unless you’re able to fix x & y, I’m going to be forced to leave a lousy review.”

Ben wrote to me to tell me about some errors in…

If you’re not doing that now, why not?

Louise Wo started dancing again.

I had Louise Wo of “The Recess Life” podcast on my show and there’s more goodness where this little clip came from.

Listen on iTunes, Spotify, or Stitcher.

Here’s a quick excerpt:

“It’ll be fine. Everything will be OK. We’ll get there.”

You can bring the horses to water but you can’t make them drink. [Photo by Deglee Degi on Unsplash]

We say these things to ourselves but there’s, of course, a chance that:

  1. It won’t be fine.
  2. Everything won’t be OK.
  3. We won’t get there.

Let’s back up.

One of my titles is certainly:

Motivational Speaker

I speak (and write) to motivate others. It’s just in my blood.

However, I also do it for myself.

I motivate myself.

Part of that comes through motivating others.

I teach what I want to learn.

But is “everything” attainable? Is it all figure-out-able?

Sure. But are you going to actually get there? How high have you set your goals? How realistic are they? …

I ran into two people I know. It made it crystal clear what to do with author strategies.

That’s probably not really Anne Marie. [Photo by Allef Vinicius on Unsplash]

Here’s what happened.

Anne Marie

She was heading passed the apples when she saw me, stopped, then came towards me.

We embraced, smiled, and jumped into conversation. Talked for 15 minutes and only stopped because I had to get home (to a hot Catan game!).


The “other woman” saw me, kinda maybe moved in a way that was going to get her down another aisle but she saw that I saw her so she stopped, smiled lightly, waved, and moved along down the aisle.

How does this relate to book marketing? My “reader avatar” and target audience?

Not Everyone is Your Target Audience

Not everyone likes you.


Dip your head under the water and listen

From Bradley Charbonneau’s book “Dare” [cover illusration by BTC]

From now on, I’ll write two letters a week instead of one.

This is an excerpt from “ Dare,” book #3 in the Repossible series.

“Once we accept our limits, we go beyond them.”

- Albert Einstein

I have a clear vision of the word escape. Maybe it’s because I’m an author, a fan of words, a lover of turns of phrase.

But I’m also terribly visual. To a fault. I “see” things in line charts, in IMAX-quality visions, and I do my best to describe them in words-if we’re in a book, which we are here.

It’s often a room or a conference center or something like a concert hall. There…

Even if you find them, can you manage them? And those codes? Ugh.

Are you an author with audiobooks? How are those reviews coming along?

If you’re an audiobook author and you’ve ever tried to get reviews for those reviews and would love some help with:

  1. Dealing with the giveaway codes (from ACX/Audible or Findaway Voices),
  2. Figuring out who got which code and when and what (if anything) did they do with it,
  3. Seeing if they actually reviewed the book,
  4. Following up with them,
  5. Giving up the entire thing and just working at Trader Joe’s instead,
  6. Figuring out who are the more prolific and targeted reviewers based on actual reviewing history,
  7. Seeing if those reviewers ever left reviews on your niche of books — and…

I still feel the innocent joy of, “We’re just getting warmed up.”

As I look back on 7 years and see that poor sap struggling on Day 1, I feel sorry for him.

But I’m also thankful for him because without him, without his struggles and battles to get through all of those days, I wouldn’t be who I am today.

No one cares how you get it done. Only that you get it done.

Shoot first. Plot later. [photo Bradley Charbonneau]

Shoot before you aim.

Aim for the moon. If you miss, you may hit a star.
- W. Clement Stone

Niche down. Focus. Niche again. Narrow your reach. Ready. Aim. Fire.

Or just shotgun it and hope you hit something.

Don’t tell your story when you’re (too) deep in the middle of it.

Photo by Sharon McCutcheon on Unsplash

Sure, there are occasions when that makes sense (where you are now, play-by-play of a process) but when it comes to a more “transformational” story wait until that wound has healed to a scar.

Why wait?

Only when you’re done, when you’re through the “hard part” or the deepest valley of despair can you look back and see what you’ve learned.

So what?

Now-and only now-can you share your experience with others who are perhaps in the depths of the pain in a way that they can see the light at the end of the tunnel as you are standing…

You don’t have to ask. You have a choice.

Photo by Kelly Sikkema on Unsplash

I’m working on one of my next books called “ Ask.”

Asking can be difficult. (I don’t usually write books about things that are EASY! ;-))

To ask means you’re coming out of yourself, you’re admitting defeat or lack of knowledge or at least that you’re missing something and looking to fill it. Fill in your own blank as to what you’re asking for.

It might be big stuff:

  • “Please tell me what I’m doing with my life?”
  • “Who am I?”
  • “Why am I here?”

OK, so those were maybe too big. What if we tone it down a little.

Bradley Charbonneau

There’s usually a choice. It’s usually yours.

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