It’s basically free, in terms of performance.
Jeremy Keith

..but expensive in terms of technical overhead. Google won the analytics war because dropping one line of JS in the footer and handing a tried and tested interface to customers is an obvious no brainer in comparison to setting up an open source option that needs a cron job to parse the files, a database to store the results and doesnt provide mobile interface. Dont get me wrong I agree with Jeremy on the whole but we need better software with lower barriers to entry to justify the move.

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