Pastilla Institute & Kremsa Digital Announce Merger
Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach.
Award-winning branding and creative agency The Pastilla Institute and acclaimed digital marketing firm Kremsa Digital announced a merger today. The combined agency will be based in Pasadena, Calif., operating as Pastilla in North America while leveraging Kremsa Digital’s market visibility for its presence in Europe.
This merger solidifies The Pastilla Institute and Kremsa Digital’s long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific Insurance.
“Over the years, Pastilla has produced world-class branding and creative projects that deliver on our clients’ objectives and goals, while resonating with their target audiences and achieving quantifiable results,” said founder Rudy Manning, who established The Pastilla Institute in 2004. The agency has produced branding and advertising for internationally recognized products and major global and regional brands, including Westfield Corporation, Nokia, SAP, Hudson Pacific Properties, Warner Pacific Insurance and Microsoft Surface. Now, “we have the added benefit of Kremsa’s solid digital marketing team working with us under one umbrella, allowing for more efficient communication and implementation across the board.”
“Pastilla has a remarkable ability to take complex specifications and deliver quality creative that meets its mark. Together, we’ll be able to provide a complete suite of creative and digital services in-house,” added Kremsa Digital founder Daniel Kremsa. “As a result, our combined team will be able to function as a one-stop shop for our clients and will have the bandwidth to tackle projects on a larger scale. Most importantly, our clients will receive the highest ROI.” Since 2000, Kremsa Digital has strategized and executed measurable branded experiences for clients such as Amoeba Music, Live Nation, Microsoft, ACLU, Coca-Cola, Budweiser, HBO, Paramount Pictures and Barbie. The agency has excelled in the areas of social media, online marketing/PPC, business and brand analysis, digital brand strategy, KPI design and tracking, media planning and multi-channel metrics integration.
The consolidated agency will retain its current leadership and workforce, with co-founders/CEOs Manning and Kremsa acting as Chief Creative Officer and Chief Technology Officer, respectively.
“On the whole, we’re incredibly excited to execute strategic, inspiring creative and support it with measurable, performance-based marketing that delivers. This merger leaves us well-positioned for growth — we’re ready to provide a comprehensive, top-caliber agency experience for all of our clients,” Manning said.