If you want engagement, schedule tweets for Saturday and Sunday. Engagement is 17% higher on the weekends than it is on weekdays.
The 2016 Social Media Image Sizes Cheat Sheet [INFOGRAPHIC]
JMHHACKER
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NO! Actually TWEET during the weekends, engage in real time. For TV shows, especially, prevent time-shifting and make your show DVR-proof. Few things piss off fans more than an automated tweet with zero engagement while your production staff is snoozing in bed.