Patrick Armitage5 fundamentals of digital advertising every marketer should knowWhen Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of…Oct 20, 2016Oct 20, 2016
Patrick ArmitageCan an ad-free, subscription-based social network exist?Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out…Sep 20, 2016Sep 20, 2016
Patrick ArmitageHow I stay motivated to write: Tips for content marketing inspirationWe’ve all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and…Sep 2, 2016Sep 2, 2016
Patrick ArmitageThe Zen of Social Media: FacebookAs I’ve slowly adopted and added Snapchat into my daily social media repertoire, I’m finding that it’s harder and harder to manage all my…Jun 28, 2016Jun 28, 2016
Patrick ArmitageWill crowdsourcing make agencies strategic again?I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms that…Jun 28, 2016Jun 28, 2016
Patrick ArmitageWhy the blog post is killing the press releaseNow that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time…Jun 1, 2016Jun 1, 2016
Patrick ArmitageMarketing By Sharing: “If You Don’t Have A Blog…Start A Blog.” [Video]Jason Fried is the founder and CEO of Basecamp, a project management tool (and the one that we use at BlogMutt). I’m kinda obsessed with…May 26, 2016May 26, 2016
Patrick ArmitageUnderstanding The Content Creation FunnelSo you just started creating content and thought, “Ok, I’m good.” Not really.May 12, 2016May 12, 2016
Patrick ArmitageShould you move your blog to Medium or Facebook? The post dot-com era for contentWe are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant…May 3, 2016May 3, 2016
Patrick ArmitageContent Marketing’s Echo ChamberThe content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry.Apr 5, 2016Apr 5, 2016