Truth About Ideal Blog Post Length

It appears to me that more and more bloggers are getting concerned with the ideal blog post length. Maybe because of the circulating myths about ideal blog post length. If you ask me, the length of the blog post is relative to what you want to say. Moreover, must also be relative to how you want your readers to respond.

We need more readers, and the only way to achieve that is through traffic from search engines and social media.

The behavior of the online audience changes more rapidly than Google’s algorithm updates. The taste of the people when it comes to content appreciation (in the collective sense) not only varies depending on the geographical location but also on what is trending, fresh and up to date. Understand online consumer behavior here.

Gone are the days of blocks of text, if you continuously write this way, you will only gain a handful of readers who can focus on your material and truly find joy in reading words. Today, more people enjoy images mixed with texts. Some blog posts that goes viral are mostly just images. Depending on your niche you will see trending blog posts sometimes in the form of an infographic.

It’s a fast-paced dynamic platform. Mastering the art of online writing consumes time and requires dedication. Dedication to deliver information in the format and length desired by your readers.

As bloggers, we will always be on the lookout for something fresh, trending and entertaining, while keeping abreast with every algorithm update rolled out by Google.

As I was saying, it might be best that we base the length of our blog posts depending on what we want to accomplish with it. It appears that the length of a blog post has a direct impact on our readers’ next action. For example:

  • 75–300 words that is terrible for search engines and will not get attention in social media. Expect low or no shares, especially if you are aiming for LinkedIn shares. Nonetheless, this is an ideal blog post length to encourage comments and discussion.
  • 300–600 words are also known as a standard ideal blog post length. This length may work to encourage social shares among your readership. Not if you are a new blogger though. This is only an ideal blog post if you are a regular blogger who has been around for at least a while, with loyal readers. This length does not get the “authority value” that acquire ranking in search engines.
  • 750 words is what long time bloggers would vote as the ideal blog post length. Why? Because this the standard editorial length for news and magazines. It encourages inbound links from other blogs and promotes a good deal of shares in social media. Safe to rank in search engines.
  • 1000–1500 is great if you are really trying to express a point. This is an ideal blog post length for publishing how-to articles. Comments may be relative to whether the content you published requires further discussion. However, if it is instructional, expect low comments. If it is controversial though, expect a great deal of comments to flow.
  • Over 2000 words gets the highest attention from search engines. Proves authority over the keyword you wish to rank for. Nonetheless, this is only an ideal blog post length if there is demand for your material. Otherwise, your lengthy post will fall upon deaf ears. That will be a total waste of time.

Related to this article: Your Blog’s First Signs of Life

Length matters, it matters on what you are trying to accomplish. But I am pretty sure you want readers and getting those readers to arrive on your page is through search engine. Making short posts extracted from your long-form content will then get you covered.

If you ask me personally though, just keep on writing. Write good stuff relevant to your industry, time will judge your search engine efforts.

If you think I can help you with your blogging or content marketing. Please message me and let me know.

Originally published at on August 6, 2016.