John PatersonInbound Lead Gen 201: Building a High-Performance Vertical Market Software Company WebsiteFor most vertical market software companies, inbound interest in your products and services comes through your website.Jul 17Jul 17
John PatersonInbound Lead Gen 101 for Vertical Market Software Companies: ICP, Keyword Research, Branding and…Laying the Foundation for Attracting Inbound LeadsJul 2Jul 2
John PatersonLet’s Get Specific: How Exactly Does Quadshift Help?Maybe you’ve already read about What it’s Like Being a Quadshift Company, which is a discussion about the relationship between our…Sep 27, 2023Sep 27, 2023
John PatersonQuadshift’s B2B Growth Grid: Here’s a shortcut to prioritizing your growth efforts as a…There are many (too many) marketing initiatives you could undertake as a bootstrapped B2B SaaS company. However, with limited time and…Jun 28, 2023Jun 28, 2023
John PatersonWhat’s it like being a Quadshift Company?To centralize or decentralize… that is the question.May 2, 2023May 2, 2023
John PatersonTransforming B2B SaaS: 6 Impacts of AI and ChatGPTAI technologies like ChatGPT will have a profound impact on every industry and in many ways, B2B SaaS has the most to gain (and lose).Apr 3, 2023Apr 3, 2023
John PatersonB2B Cold Outreach Sales Process (Download template w/ examples)I’ve used this cold outreach process to source thousands of potential acquisitions, raise millions of investor equity and bank debt and…Oct 14, 2022Oct 14, 2022
John PatersonSoftware Product Demo Process (Steal my template here!)A great software demo has a handful of key components. Access my software demo process template here.Oct 12, 2022Oct 12, 2022
John PatersonPart 3: The most important recurring revenue metric of all…To close off the recurring revenue series! No single metric tells the full story, but If I were to rank them, NRR is #1.Oct 3, 2022Oct 3, 2022
John PatersonPart 2: How to analyze your SaaS/ recurring revenue metrics: churn and retentionLet’s start our SaaS metrics discussions with logo churn. LTV, Benchmarks, SMBs vs. enterprise and more…Sep 14, 2022Sep 14, 2022
