Incubation TWO: How are we building this Creator Financing Platform?

In this article, we articulate our current thinking on PATHLabs approach on building up this second incubated project.

Step 1: Tackling Late Payments with Invoice Factoring to Build Up User Base

Creators and influencers often face the challenge of delayed payments from brand deals, which can lead to financial instability and hinder their growth. At PATH, we recognize this critical pain point and have developed an invoice factoring solution as our first step to empower creators. By providing them with immediate access to funds, we alleviate their financial stress and allow them to focus on what they do best — creating engaging content and experiences for their audiences.

With our invoice factoring solution in place, we aim to quickly onboard our first 1k to 10k users, building a strong foundation of trust and credibility in the creator community.

Step 2: Connecting Brands and Creators through a Seamless Marketplace

Once we have established our user base, the next step in our strategic plan is to create a platform that connects creators with brands, streamlining the process of securing deals and collaborations. By leveraging the network effect of our rapidly growing user base, we will build a vibrant marketplace that provides brands with easy access to a diverse pool of influencers and creators, while offering creators a plethora of opportunities for brand collaborations.

This approach will not only tap into a larger total addressable market (TAM) but also strengthen our value proposition, making PATH an indispensable platform for both brands and creators.

Step 3: Harnessing the Power of Web3 to Redefine Creator Financing

As we solidify our position in the market, we will then introduce innovative web3 solutions to further empower creators and revolutionize the way they finance their growth. We envision a future where creators can issue social tokens, unique digital assets that represent their brand and value in the market. These tokens can be used to raise seed funds, allowing creators to access the necessary resources to fuel their projects and businesses.

By integrating web3 technology into our platform, we will enable creators to “IPO” their businesses, democratizing access to investment opportunities for both creators and investors alike. This cutting-edge approach will not only help creators unlock new revenue streams but also attract forward-thinking investors looking to participate in the burgeoning creator economy.

Accruing Value Back to $PATH through Strategic Liquidity Pairings

In our pursuit of creating a thriving creator economy, we recognize the importance of linking our platform’s success to the value of $PATH. To achieve this, we will explore pairing the liquidity pools of creators with $PATH, establishing a mutually beneficial relationship that drives value for both parties. By doing so, we not only provide creators with increased liquidity to support their growth but also ensure that as the creator economy flourishes on our platform, the value of $PATH will rise alongside it.

This strategic liquidity pairing approach showcases our commitment to fostering a symbiotic ecosystem where the growth of creators and the appreciation of $PATH are intrinsically linked. As creators and their communities thrive, so too will the value of $PATH, reflecting the platform’s success in revolutionizing the creator economy.

Charting a Bold New Path for the Creator Economy

At PATH, our mission is to revolutionize the creator economy by providing influencers and creators with the tools, resources, and support they need to overcome financial challenges and unlock their full potential. Through our strategic approach, which encompasses invoice factoring, a seamless brand collaboration marketplace, and web3-based creator financing, we are setting the stage for a new era in the creator economy.

Our vision extends beyond just empowering creators; we are committed to transforming the gaming landscape and building a more inclusive, dynamic, and thriving industry for all stakeholders. As we continue to innovate and execute our plan, we invite VCs, investors, and the broader community to join us in shaping the future of the creator economy and unlocking untapped value with PATH.