Incubation TWO: Why build a Creator Financing Platform?

PathDAO
4 min readApr 13, 2023

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In our previous articles, we introduced the first incubated project by PathLABs. Now, we’re excited to provide you with a glimpse into the second incubated project, designed with the overarching objective of driving value back to $PATH.

The Second Incubation Focusses on Creators

PathLABs as a venture studio focused on the exhilarating intersection of gaming, technology, and blockchain, we are passionate about building vibrant and thriving gaming communities.

Throughout our journey, we have discovered that creators play a central and indispensable role in the growth and success of these communities. They foster engagement, spark conversations, and shape the very culture that keeps gamers coming back for more. These creators, through their relentless passion and drive, contribute to the gaming ecosystem, inspiring others and building connections that transcend geographical barriers.

Creators are the Driving Force Behind Gaming Communities

Creators come in various forms: from influencers to streamers, content producers, and even modders. They bring games to life, creating immersive experiences, memorable moments, and a sense of belonging for their audiences.

The passion and dedication they pour into their work directly translate into the vibrancy and richness of gaming communities. Each creator is a valuable piece in the intricate puzzle of the gaming landscape, providing unique perspectives, experiences, and content that resonate with diverse audiences. Without these dedicated individuals, gaming communities would lose their soul and appeal.

Financial Hurdles are the Main Obstacles in a Creator’s Journey

Despite their invaluable contributions, creators often face significant challenges when it comes to monetizing their work. Creators struggle with multiple financial hurdles, from securing initial funding and landing brand deals to ensuring timely payments and raising capital for better content production.

These challenges can stifle creativity, limit growth potential, and even force creators to abandon their passions. Furthermore, the lack of transparency in revenue distribution and the overwhelming competition for attention and sponsorships only exacerbate these financial pressures. The result is a landscape where creators are often stretched thin, struggling to maintain their creative edge while grappling with financial uncertainty.

Harnessing the Power of Gaming, Technology, and Web3 to Find the Solution

Recognizing the immense potential of creators and their role in gaming communities, PATH is committed to providing them with the tools and support they need to thrive.

By leveraging the power of gaming, technology, and web3, we are uniquely positioned to create innovative solutions that address the financial challenges faced by creators, ultimately enabling them to unlock new revenue streams, grow their brands, and monetize their work more effectively. Our approach is to focus on a long gnawing problem, and then rapidly expand to a full suite of financial solutions for creators.

A Vast Market and a Vision to Transform Gaming Communities with $PATH

The market for gaming creators is vast, with millions of passionate individuals contributing to a thriving ecosystem. By supporting these creators and offering them the resources they need to succeed, PATH has the opportunity to make a lasting impact on gaming communities worldwide.

This large TAM not only represents a significant business opportunity, but it also allows us to drive widespread change and create a positive ripple effect throughout the gaming industry.

Why Now? Capitalizing on the Momentum in the Creator Economy and Web3

The creator economy has experienced exponential growth in recent years, driven by the rise of social media platforms and the increasing demand for digital content. Creators have become the driving force behind the growth of gaming communities and online engagement, making this an opportune time to address their challenges and empower them to reach new heights.

Moreover, the rapid development and adoption of web3 technology have paved the way for decentralized solutions that can revolutionize traditional industries, including the creator economy. Web3 technologies, such as blockchain and smart contracts, enable secure, transparent, and efficient transactions, which can facilitate new financing models and revenue streams for creators.

The convergence of these factors — the booming creator economy, the rise of web3 technology, and the growing demand for decentralized solutions — makes this the perfect time for PATH to enter the market and revolutionize the way creators monetize their work, access financing, and collaborate with brands. By seizing this opportunity now, we position ourselves at the forefront of the industry and set the stage for long-term success and growth.

In conclusion, PATH’s mission is rooted in the belief that creators are the lifeblood of gaming communities, and by supporting them, we can drive positive change throughout the industry. As we continue to develop and refine our platform, we are excited to witness the transformative impact of our work on creators and gaming communities alike.

Stay tuned for our upcoming article on the HOW — detailing the specific tools and solutions we are building to bring our vision to life, and how we plan to revolutionize the gaming space for creators and communities alike.

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PathDAO

A DAO that actively builds and invests in blockchain gaming projects to onboard millions to web3