Start with a hypothesis on markets first, and build a product that will best map to that theory. Then you can focus on the key engagement features of your product. If you do not have a theory or strategy on how you are going to distribute your product or acquire users, you are flying blind.
Lessons learned in going from $0 to $26 billion from LinkedIn Reid Hoffman
Holly Liu
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The amount of growth you need may vary, and depending on your choice of market. I guess you need to saturate your market?

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