There are a few companies that make a product for South East Asia market and started their business in Thailand. I personally think Thailand is a super interesting market for tech companies because of how fresh it is. Tech is still very new here and people are starting to be…

#thestruggleisreal During my career, I’ve worked as a product designer at companies of various sizes, ranging from 200,000+ employees to 15 employees. …

For the past year, I’ve been working at a Southeast Asian (SEA) e-commerce company as a UX designer and I thought I would share some things I’ve learned about design in this market. Think Locally I came here already knowing that there was going to be a lot of design localization, but…

If I had to name an effective, cheap, and not very time consuming method to evaluate design usability, it would probably be Heuristic Evaluation. Heuristic Evaluation is 10 well-known principles that a lot of UX professionals use to assess their design for usability errors prevention. Comparing my design against the…

As a UX designer, my job is to make sure our product is easy for everyone to use. I need to build a strong product foundation before passing it on to the rest of the product team (the UI designers and eventually the developers). When I first started my career…

I have a lot of people in my life who don’t understand what I do as a UX designer. The question I get asked a lot is if all I do at work is to make assumptions about what people might want from the product. Wrong! To be fair, that…

In the past couple months, I’ve been taking charge on product analytics at work as we were launching an on-boarding product for the first time. I was very excited since it was the first time we ever implemented analytics tools into our product (and it’s always fun to be data-driven!)…

I have a bachelor’s degree in architecture design and a master’s in Digital communication in Dynamic Media. I know these studies are not directly related to what I’m doing now, but I didn’t come to this field with nothing! …

The company I’m working for at the moment does not have a huge team. Although, we are moving fast and we are constantly facing deadlines after deadlines. Most of the time we are just juggling multiple deadlines at the same time! Being in the product team, those deadlines also approach…