…se it is less scientific and more intuitive, and also because tooling has failed us over the years. So designers have picked up the ball and now they want to program, the result being NodeJS, JS and blindness to their holes ( — craters) . Designers are no engineers and vice versa, we should stick to our respective strengths.
I wasn’t surprised. When organizations are small (startups, small teams in companies, and government agencies) early employees share a mission — why they come to work, what they need to do while they are at work, and how they will know they have succeeded. But as these organizations grow, what was once a shared mission and intent gets buried under HR process and Key Performance Indicators.
Today’s typical company blog is glorified “press releases” no one gives a shit about (features launched, new hires, self-congrats on raising money or business acquisitions). Or the blog is “content marketing”, where hired freelancers spin out countless articles with hopes Google will bless them.