Beware: the Gig Economy is disrupting how organizations are doing business
By 2020, 40% of Americans will be freelancers. That’s 60 million people who have decided to take their destiny in their hands, and as they do so, they will change the rules of the marketplace as we know it today.
How will they disrupt our business world? Simple.
Freelancers and consultants are now dictating how your organization grows. Your company needs to appeal to them for them to offer their services. You can’t hire them as employees and hold them “hostage” with medical insurance or the perception of the secure environment they need.
We can share from experience that we’ve seen a harsh wake up for some organizations.
One SEO consultant declined to work with an organization because he didn’t want to go through the paperwork and pre-selection process. He had enough customers to pick and choose who he wanted to work with. Another time, we saw a copy-writer refuse to comply with the way the company wanted to pay her: 60 days net.
So beware, companies and leaders-you are no longer in control.
In the on-demand economy, the business flow is being reversed, and organizations must compete to get freelancers and consultants work for them.
By the way, if you are a consultant or freelancers in NY, let’s connect. SoHo Places in New York City is being made for you at this very moment for a launch Fall 2018. Connect on Twitter and Facebook to get the exclusive news of the launch date.